Ben Settle - Email Players 1 - 15 [exclusive] Site

The Email Players newsletter has a passionate following. Subscribers have reported that the methods within have doubled, tripled, or even multiplied their sales by 10 or 20 times. Many look forward to receiving each month's issue and have found that even a single tip from one issue can add hundreds or thousands of dollars to their bottom line.

However, it is not without its critics. A prominent review on Amazon claims that one of Ben Settle's books contains "straight up misogyny" and encourages people to stay away from his "worlds." Others have noted that the quality of the newsletter has declined over time, with the early issues being the most valuable.

The first 15 issues defined Ben Settle's unconventional approach to the "Email Players Rules of the Game":

Understanding these first 15 issues is essential for anyone wanting to master high-converting, entertainment-driven email marketing. The Philosophy Behind Email Players

A recurring theme in these early lessons is the "Anti-Follower" strategy. Settle encourages you to write in a way that repels "looky-loos" and attracts high-quality buyers. By being your authentic (and sometimes cranky) self, you build a cult-like following that buys everything you put out. 4. The "Seinfeld" Sequence (Refined) Ben Settle - Email Players 1 - 15

In the world of direct-response marketing, few names evoke as much intrigue, imitation, and economic success as Ben Settle. Widely regarded as a pioneer of "infotainment" style email copywriting, Settle transformed the way online businesses communicate with their subscribers. At the heart of his teaching philosophy is Email Players , a premium, print-only monthly newsletter.

: Sending daily emails to stay "top of mind" without burning out the list. Polarization

In these early issues, Settle addresses the most common fear in email marketing: How often should I email my list? His answer is unequivocally .

Most marketing gurus tell you to be friendly, humble, and helpful. Settle tells you to be a respectful pest. In Issues 1-15, he deconstructs the "attraction marketing" myth. He argues that polite, persistent follow-up (what he calls "the squeaky wheel") is the difference between a launch that flops and a launch that funds your retirement. The Email Players newsletter has a passionate following

If you’re looking to master the art of "edutainment" and daily email marketing, you’ve likely stumbled upon the legend of Ben Settle Email Players Newsletter

Before ClickFunnels became a verb, Settle was arguing that complicated funnels are a distraction. The first 15 issues contain the blueprint for what he calls the "Email Players Method": a sequence of 5-7 plain-text emails that act as a single, persuasive sales letter broken into pieces.

By issue 12, readers practicing the daily system typically face pushback from angry subscribers. Settle dedicates significant space to showing copywriters how to handle hate mail and high unsubscribe rates. He reframes these metrics not as failures, but as proof that the system is working to isolate premium buyers. 3. Multi-Product Pitching

This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. However, it is not without its critics

: A separate training (often bundled or sold as a back-issue guide) covering 16+ ways to grow a list independently of a website. The Skhema Book

If you synthesize the core lessons from Ben Settle’s initial 15 Email Players issues, the ultimate blueprint for email mastery looks like this:

In an era of marketing automation, AI-generated copy, and “growth hacks,” Ben Settle’s Email Players newsletter stands as a contrarian manifesto. Issues 1 through 15 lay the foundation for what Settle calls “emailing like a human being who isn’t a slimy used car salesman.” Rather than focusing on list size or open-rate hacks, Settle emphasizes direct, frequent, and personality-driven email marketing. These early issues reject the mainstream “bro marketing” advice and instead teach a philosophy: emails should be entertaining, useful, and slightly abrasive — because bland marketing gets deleted.